![]() ![]() Because of its reliance on the written word, a good wordmark design will require a decent understanding of typography. In branding, a commercial wordmark is a font-based logo that focuses exclusively on the business name. Need an awesome logo for your brand? Check out Penji for unlimited graphic design services or one-off logo designs. I mean, just a few basic fonts? Is this going to get my brand across? How can I stick out if I rely solely on the traditional routes of branding? You’re right to ask these questions, but let’s consider some facts:ġ) Many of the world’s most recognizable brands employ one of the three most commonly seen typefaces, and 2) You have likely never realized how many brands use the exact same font for their brands. ![]() ![]() But even in all his triumphant, historically charged glory, you’d be right to question such a bold claim. ![]()
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